Eurobrokers.pro
Agri‑Food B2B sales development · Worldwide

We build an international customer base for barley coffee and malt coffee

Project-based, at a one-time cost within your budget. No recurring fees or commissions.

Custom-builtOne-time projectWithin your budgetFree consultation
Book a free consultation
Project brief
Product
Barley
Goal
Building your customer base of barley buyers
Markets
Worldwide or selected countries
Engagement
One-time project
Budget
Set by you
100,000+Agri‑Food companies in our database

How we build your customer base

We will research and build a customer base of producers and importers of barley coffee and malt coffee, using our proprietary database of over 100,000 Agri‑Food companies. We will deliver the list as a one-time project within your approved budget. Terms are flexible and can be arranged on a case-by-case basis.

1Your brief
2Consultation call
3Free estimate
4Research and selection
5Delivery and review

Your product, volumes and the buyers you want to reach.

Requirements, target markets and buyer profile are defined.

A proposal for the full project, within your budget.

Identification of the producers and importers of barley coffee and malt coffee that match your profile.

Delivery of the customer base, reviewed company by company.

1Your brief

Your product, volumes and the buyers you want to reach.

2Consultation call

Requirements, target markets and buyer profile are defined.

3Free estimate

A proposal for the full project, within your budget.

4Research and selection

Identification of the producers and importers of barley coffee and malt coffee that match your profile.

5Delivery and review

Delivery of the customer base, reviewed company by company.

Not only barley coffee. This page is about buyers of barley coffee and malt coffee, but we can develop your customer base in any direction you need: other products, such as malted milk drinks or barley tea, other types of buyers, any market.

Barley coffee buyers · October 2026

Market data

-2.8%
Italian retail volume of barley and coffee substitutes fell 2.8% in the year to 25 January 2026, while value rose 4.3%.
FOOD (NIQ data), April 2026
2,741 t
Soluble barley accounted for 2,740,685 kg of the 4,928,068 kg of barley and substitutes sold in Italian retail in that year.
FOOD (NIQ data), April 2026
+33.1%
Barley sold in Dolce Gusto-compatible capsules grew 33.1% in value in Italian retail, the fastest format in the segment.
FOOD (NIQ data), April 2026
-4.0%
Ground barley volume fell 4.0% in Italian retail while paper pods (cialde) rose 15.6% in value.
FOOD (NIQ data), April 2026
500 µg/kg
EU acrylamide benchmark for coffee substitutes made exclusively from cereals; chicory-only substitutes have 4,000 µg/kg.
Regulation (EU) 2017/2158, Annex IV (in force)
20-80 years
Instant cereal coffee reaches buyers aged 20 to 80 in German retail; filter cereal coffee mainly buyers aged 40 to 80.
Lebensmittel Praxis, Oct 2026
Instant is the norm
Cereal coffee is mostly sold as instant powder for hot water; ground versions for filter or moka are less common.
Stiftung Warentest, Jun 2026
Suppliers see rising demand
German organic and branded suppliers and two drugstore and organic retailers report rising demand for coffee substitutes, without published volumes.
Stiftung Warentest, Jun 2026
Coffee prices and climate
German trade press links coffee-substitute demand to health concerns, rising green coffee prices and climate pressure on coffee growing.
Lebensmittel Praxis, Oct 2026
Organic trade to supermarkets
Coffee substitutes are a profiling range in German organic specialist stores, and more conventional supermarkets are widening their offer.
Lebensmittel Praxis, Oct 2026
Shelf next to decaf
Retail advice is to place cereal coffee at eye level beside decaffeinated coffee and promote it at the start of the year.
Lebensmittel Praxis, Oct 2026
Pregnancy caffeine limit
EFSA advises pregnant women to keep caffeine to 200 mg a day, a stated reason for caffeine-free barley coffee.
EFSA (2015 opinion), cited by Lebensmittel Praxis Oct 2026 and Stiftung Warentest Jun 2026

Agri‑Food trade experts, with our own technology

Eurobrokers.pro is a team of senior-level sales professionals based in the EU with 20 years of experience in the Agri‑Food trade. We combine seasoned sales skills with software we build ourselves to develop sales in international markets.

Agri‑Food trade expertsSenior professionals in Agri‑Food B2B trade and business development, with 20 years of experience in international markets.
In-house softwareWe build our own software for international trade, developed and upgraded in-house.
The latest toolsOur database of more than 100,000 Agri‑Food companies in over 100 countries, combined with the latest research and data tools.
Curated for your productsEvery company in your customer base is selected and qualified for your products by our team.

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We build an international customer base for barley coffee and malt coffee