Eurobrokers.pro
Agri‑Food B2B sales development · Worldwide

We build an international customer base for barley rice and instant barley

Project-based, at a one-time cost within your budget. No recurring fees or commissions.

Custom-builtOne-time projectWithin your budgetFree consultation
Book a free consultation
Project brief
Product
Barley
Goal
Building your customer base of barley buyers
Markets
Worldwide or selected countries
Engagement
One-time project
Budget
Set by you
100,000+Agri‑Food companies in our database

How we build your customer base

We will research and build a customer base of producers and importers of barley rice and instant barley, using our proprietary database of over 100,000 Agri‑Food companies. We will deliver the list as a one-time project within your approved budget. Terms are flexible and can be arranged on a case-by-case basis.

1Your brief
2Consultation call
3Free estimate
4Research and selection
5Delivery and review

Your product, volumes and the buyers you want to reach.

Requirements, target markets and buyer profile are defined.

A proposal for the full project, within your budget.

Identification of the producers and importers of barley rice and instant barley that match your profile.

Delivery of the customer base, reviewed company by company.

1Your brief

Your product, volumes and the buyers you want to reach.

2Consultation call

Requirements, target markets and buyer profile are defined.

3Free estimate

A proposal for the full project, within your budget.

4Research and selection

Identification of the producers and importers of barley rice and instant barley that match your profile.

5Delivery and review

Delivery of the customer base, reviewed company by company.

Not only barley rice. This page is about buyers of barley rice and instant barley, but we can develop your customer base in any direction you need: other products, such as barley beta-glucan or barley groats and barley grits, other types of buyers, any market.

Barley rice buyers · October 2026

Market data

34,654 t
Japanese output of polished barley for eating with rice in fiscal 2023, the volume bought by households and caterers.
Zenmugiren via MAFF, Jun 2024
+3.1%
Growth of Japanese staple-food polished barley output in fiscal 2023, while barley milled for shochu fell 10.1%.
Zenmugiren via MAFF, Jun 2024
About 32x fibre
Waxy barley (mochimugi) is marketed in Japan as having about 32 times the dietary fibre of white rice.
Nihon Shokuryo Shimbun, Mar 2024
75 µg/kg
EU maximum for zearalenone in cereals placed on the market for the final consumer, which covers imported barley rice.
Regulation (EU) 2023/915 (in force)
150 µg/kg
EU maximum for ergot alkaloids in barley grains placed on the market for the final consumer.
Regulation (EU) 2023/915 (in force)
0.20 mg/kg
EU maximum for lead in cereals, applying to pressed and polished barley sold in the EU.
Regulation (EU) 2023/915 (in force)
Waxy barley wanted
Japanese demand for waxy (mochi) barley has risen on health interest and its chewy texture.
Zenmugiren via MAFF, Jun 2024
Whiteness specified
Japanese millers value non-waxy six-row barley for its high whiteness and processing quality, which they say other barley cannot replace.
Zenmugiren via MAFF, Jun 2024
Caterers adopt it
Strong mochimugi sales lifted polished barley, and restaurants and ready-meal makers are adopting health rice blends.
Nihon Shokuryo Shimbun, Jul 2025
Rice shortage effect
Japan's rice shortage and high rice prices added 'bulking' demand for barley mixed into rice, on top of health interest.
Nihon Shokuryo Shimbun, Jul 2025
Supply limits
Raw-material shortages led to supply restrictions on some barley and grain products, making stable supply a buyer priority.
Nihon Shokuryo Shimbun, Jul 2025
Bag and dual use
Retail mochimugi is sold in 900 g bags for cooking mixed with rice or boiled for salads and soups.
Nihon Shokuryo Shimbun, Mar 2024

Agri‑Food trade experts, with our own technology

Eurobrokers.pro is a team of senior-level sales professionals based in the EU with 20 years of experience in the Agri‑Food trade. We combine seasoned sales skills with software we build ourselves to develop sales in international markets.

Agri‑Food trade expertsSenior professionals in Agri‑Food B2B trade and business development, with 20 years of experience in international markets.
In-house softwareWe build our own software for international trade, developed and upgraded in-house.
The latest toolsOur database of more than 100,000 Agri‑Food companies in over 100 countries, combined with the latest research and data tools.
Curated for your productsEvery company in your customer base is selected and qualified for your products by our team.

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We build an international customer base for barley rice and instant barley